There is no such thing as neutral or unbiased information. Varying levels of bias or persuasion to come into play in all forms of communication, some of which is appropriate depending on the platform and format. Bias in reporting is also revealed through which details are mentioned and what is omitted, who is quoted (the rich and powerful or the disenfranchised?), and how language is used that might impact how we perceive something (Example: what assumptions are formed if an event is described as a riot as opposed to a popular uprising?). We tend to view news reporting on a spectrum of bias illustrated on the chart below, in reality it is far more complex.