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Boatwright Memorial Library

MBA 539 Disruptive Innovation

Industry Research

Use these databases to find overall industry information, such as market share, average costs and standard ratios, supply chain and competitor information.

For more industry information, see the "Industry" tab on this guide:

Company Research

Use these databases to find company information; note that the level of information available for private and public companies varies widely.

For more company databases, look at the "Company Information" tab on this guide:

Market Research

Use the databases below to identify consumer trends and preferences, and market projections.

For more market research, use this guide:

Other Resources

Looking for eMarketer? That database was absorbed into the "Insider Intelligence" one listed above. 

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