MARKETING RESEARCH GUIDE

Access product and industry market research reports covering US and international marketplaces. (Mintel Group)

Access data on market size, market share, and segmentation, along with supporting trend forecasts. (Mintel Group)

Search this database for industry financial analysis and marketing research reports by industry and size. It provides startup and small business statistics, such as annual sales and market share; failure rates; entrepreneurial activity rates; startup P&L detail and ratios; and detailed small business balance sheets, P&L and ratios. (BizMiner)

Access key business intelligence on countries, markets, and companies. This database provides historical statistics and forecasts, analysis of consumers' lifestyles, information sources, brand and company information, plus full-text market analysis. (Euromonitor International)

Access business, consumer, and market data from a variety of sources, including Neilsen, Simmons, and the Census Bureau. Using this data, you can build reports, export data, and create maps. Choose "Sign in as a guest" or create a personal account in order to save your work. Note: Only 10 users may access this database at one time. (SimplyAnalytics)

Access data, research reports, and forecasts for a range of industries, including advertising and marketing, social media, financial services (including fintech), technology, health, automotive, ecommerce and retail. It includes US and international content. (Insider Intelligence, Inc.)

Search for statistics on sporting goods and the sports marketing industry, including equipment sales, sports participation, sports broadcasting, and more. (SBRnet)

Search for journal articles on topics related to business. Also included is some financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more. (EBSCO)

Search for journal articles and books on topics related to psychology. (APA)

Use the database in two ways: 1) Search the open access database for working papers that are posted here before being published in an official journal. 2) Request an account to specific networks by emailing Carrie Ludovico. These networks provide access to articles from subscription journals on specific topics. UR has access to the Accounting Research Network, Corporate Governance Research Network, Economics Research Network, Entrepreneurship Research and Policy Network, Financial Economics Network, Information Systems & eBusiness Network, Innovation Research Network, Management Research Network, and Social Insurance Research Network. (Elsevier)

Read articles published on WSJ.com. Note: If you want to access WSJ using an app or via Google, create an individual account using your UR email address OR enter the email address in the app and send yourself a one-time passcode to login. The app does not redirect to the UR login screen, so you can't use your UR password. (Dow Jones)

Access news and company reports, stock quotes, and market information from Dow Jones and Reuters. This database has extensive international news coverage. (Dow Jones)

*Create an account using your UR email address. Login to access this international news source with a special focus on the economy and financial markets. (Financial Times Ltd.)

Search a collection of market research for different industries in the US and select international markets. These reports contain trends, statistics and analysis on market size, market share of competitors, forecasts, and industry growth rates. (IBISworld)

Search for statistics on topics related to business, markets, mass media, technology, and more. The data is compiled from a variety of public and private sources. (Statista)