MARKETING RESEARCH GUIDE: Scholarly Resources

Citations and full-text; 1980s - present; varies by title

Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, and SWOT analyses.; Citations, abstracts, and full-text; Abstracts: 1886 - present; Full-text: 1990 - present

International index to journal articles, book chapters and books, dissertations and technical reports related to all areas of psychology and related disciplines.; Citations, abstracts, and some linked full-text; 1806 - present; very few records prior to 1890

Repository of working papers and submitted abstracts intended for early distribution of research results in social science disciplines.; Abstracts with some full-text; Varies; Most of the full-text papers can be downloaded for free. Those with $ signs should be checked for availability in Journal Locator.

Citations and full-text; 1968 - present

Reports and data; 1995 - present

Research reports; [user guide video]

Reports and data; [user guide video]

Provides startup and small business statistics, such as annual sales and market share; failure rates; entrepreneurial activity rates; startup profit & loss detail and ratios; and detailed small business balance sheets, P&L and ratios.; Research reports; Current

Provides users with historical statistics and forecasts, analysis of consumers' lifestyles, information sources, brand and company information, plus full-text market analysis.; Analysis & statistical reports; Users are required to read and accept the Terms and Conditions in order to access this resource.

A web-based mapping application (formerly called SimplyMap) that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data for the United States.; User-generated maps & reports; Most recent census & previous year market data

Contains two main segments:; 1. Market research on E-business, E-commerce, and Online Marketing. Each report combines eMarketer's original analysis with aggregated data from leading market research firms, such as IDC, Gartner, Forrester, Yankee Group, government, non-profit and academic sources.; 2. The eStat portion of this database has statistics and graphs on Internet-related topics. Documents in the eStat Database are accessible by Basic and Advanced Search and browse able by subject and data.; Reports and statistics

Individual accounts are required.

Provides a continuously updated resource featuring market research and industry news covering all facets of the industry: sports equipment sales, sports participation, sports broadcasting, sport; Full-text; 1995 - present