LibGuides: MARKETING RESEARCH GUIDE: Scholarly Resources

Resources for Marketing Research

Mintel Reports This link opens in a new window
Product and industry market research reports covering US and International marketplaces.

Research reports; [user guide video]
Mintel Market Sizes This link opens in a new window
Provides fast, easy to compare, extractable data on market size, market share and segmentation, along with supporting trend forecasts.

Reports and data; [user guide video]
BizMiner Academic This link opens in a new window
Contains industry financial analysis and marketing research reports by industry and size.

Provides startup and small business statistics, such as annual sales and market share; failure rates; entrepreneurial activity rates; startup P&L detail and ratios; and detailed small business balance sheets, P&L and ratios.
Passport GMID This link opens in a new window
Provides key business intelligence on countries, markets, and companies

Provides users with historical statistics and forecasts, analysis of consumers' lifestyles, information sources, brand and company information, plus full-text market analysis.; Analysis & statistical reports; Users are required to read and accept the Terms and Conditions in order to access this resource.
SimplyAnalytics This link opens in a new window
Mapping application for developing interactive thematic maps and reports using demographic, business, and marketing data variables. Choose Sign in as a guest or create a personal account in order to save your work.

A web-based mapping application (formerly called SimplyMap) that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data for the United States.; User-generated maps & reports; Most recent census & previous year market data
Insider Intelligence This link opens in a new window
Data, research reports and forecasts for a range of industries, including advertising and marketing, social media, financial services (including fintech), technology, health, automotive, eCommerce and retail.Includes US and international content.

Individual accounts are required.
Sports Market Analytics This link opens in a new window
Focuses on the sporting goods and sports marketing industry

Provides a continuously updated resource featuring market research and industry news covering all facets of the industry: sports equipment sales, sports participation, sports broadcasting, sport; Full-text; 1995 - present

Scholarly Journal Articles

ABI-Inform This link opens in a new window
Scholarly, popular and trade journal articles and reports across a range of company, industry and market sources, with a focus on business and economics.

Citations and full-text; 1980s - present; varies by title
Business Source Complete This link opens in a new window
Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. Abstracts: 1886 - present; Full-text: 1990 – present.

Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, and SWOT analyses; Citations, abstracts, and full-text; Abstracts: 1886 - present; Full-text: 1990 - present
PsycINFO This link opens in a new window
Journal articles and other research literature in psychology and related disciplines

International index to journal articles, book chapters and books, dissertations and technical reports related to all areas of psychology and related disciplines.; Citations, abstracts, and some linked full-text; 1806 - present; very few records prior to 1890
Social Science Research Network (SSRN) This link opens in a new window
Repository of scholarly papers and abstracts in the social sciences; working papers and other papers are posted pre-publication to facilitate rapid dissemination of information.

Boatwright Memorial Library

MARKETING RESEARCH GUIDE

Business Librarian

News and Company Resources

Resources for Marketing Research

Scholarly Journal Articles