MARKETING

Access data on market size, market share, and segmentation, along with supporting trend forecasts. (Mintel Group)

Search this database for industry financial analysis and marketing research reports by industry and size. It provides startup and small business statistics, such as annual sales and market share; failure rates; entrepreneurial activity rates; startup P&L detail and ratios; and detailed small business balance sheets, P&L and ratios. (BizMiner)

Access key business intelligence on countries, markets, and companies. This database provides historical statistics and forecasts, analysis of consumers' lifestyles, information sources, brand and company information, plus full-text market analysis. (Euromonitor International)

Access business, consumer, and market data from a variety of sources, including Neilsen, Simmons, and the Census Bureau. Using this data, you can build reports, export data, and create maps. Choose "Sign in as a guest" or create a personal account in order to save your work. Note: Only 10 users may access this database at one time. (SimplyAnalytics)

Access data, research reports, and forecasts for a range of industries, including advertising and marketing, social media, financial services (including fintech), technology, health, automotive, ecommerce and retail. It includes US and international content. (eMarketer, Inc.)

Search for statistics on sporting goods and the sports marketing industry, including equipment sales, sports participation, sports broadcasting, and more. (SBRnet)

Use the database in two ways: 1) Search the open access database for working papers that are posted here before being published in an official journal. 2) Request an account to specific networks by emailing Carrie Ludovico. These networks provide access to articles from subscription journals on specific topics. UR has access to the Accounting Research Network, Corporate Governance Research Network, Economics Research Network, Entrepreneurship Research and Policy Network, Financial Economics Network, Information Systems & eBusiness Network, Innovation Research Network, Management Research Network, and Social Insurance Research Network. (Elsevier)

Read articles published on WSJ.com. Note: If you want to access WSJ using an app or via Google, create an individual account using your UR email address OR enter the email address in the app and send yourself a one-time passcode to login. The app does not redirect to the UR login screen, so you can't use your UR password. Note: Web-only content is not linked in OneSearch.  You must access the website directly for those articles. (Dow Jones)

*Create an account using your UR email address. Login to access this international news source with a special focus on the economy and financial markets. Note: Web-only content is not linked in OneSearch.  You must access the website directly for those articles. (Financial Times Ltd.)