Business Librarian
Carrie Ludovico
Contact:
Business Librarian
(804) 287-6647
Subjects: Accounting, Business, Citing Sources, Copyright & Fair Use, Data & Statistics, Economics, First Year Seminar, Human Resources Management, International Business, Management, Marketing, Nonprofit Studies, Open Access & Faculty Scholarship, OSHER, PPEL, Primary Resources, Reference Sources, Richmond Area , Scholarly Publications, Special Topics
- Sports Market Analytics This link opens in a new windowSearch for statistics on sporting goods and the sports marketing industry, including equipment sales, sports participation, sports broadcasting, and more. (SBRnet)
Consumer/Market Research Databases
- Mintel Reports This link opens in a new windowAccess product and industry market research reports covering US and international marketplaces. (Mintel Group)
- SimplyAnalytics This link opens in a new windowAccess business, consumer, and market data from a variety of sources, including Neilsen, Simmons, and the Census Bureau. Using this data, you can build reports, export data, and create maps. Choose "Sign in as a guest" or create a personal account in order to save your work. Note: Only 10 users may access this database at one time. (SimplyAnalytics)
- MarketResearch.com Academic This link opens in a new windowAccess market research reports from a range of publishers covering every sector of the economy as well as emerging industries, with a particular focus on consumer goods and services. Coverage includes both US and international content. (MarketResearch.com)
- Statista This link opens in a new windowSearch for statistics on topics related to business, markets, mass media, technology, and more. The data is compiled from a variety of public and private sources. (Statista)
- Insider Intelligence This link opens in a new windowAccess data, research reports, and forecasts for a range of industries, including advertising and marketing, social media, financial services (including fintech), technology, health, automotive, ecommerce and retail. It includes US and international content. (Insider Intelligence, Inc.)
Location-specific Market Research
- BizMiner Academic This link opens in a new windowSearch this database for industry financial analysis and marketing research reports by industry and size. It provides startup and small business statistics, such as annual sales and market share; failure rates; entrepreneurial activity rates; startup P&L detail and ratios; and detailed small business balance sheets, P&L and ratios. (BizMiner)
NIL-related resources
- How college athletes are getting paid from brand sponsorships as NIL marketing takes offThis article from Business Insider (Dec. 2022) gives a high-level overview of NIL activity in the first few months after approval.
- NIL Deal TrackerThe On3 NIL Deal Tracker lists all NIL Deals across the NCAA for college and high school athletes being reported by players, collectives, agents and media. On3 does NOT disclose deal financial terms. Financial data is undisclosed and private to the athlete.
- Business of College Sports - NIL Resource pageThe BCS website has a number of resources relating to NIL: trackers, FAQs, legal rules and directories.
