LibGuides: MARKETING RESEARCH GUIDE: Sports Marketing Resources

Sports Market Analytics
Focuses on the sporting goods and sports marketing industry

Provides a continuously updated resource featuring market research and industry news covering all facets of the industry: sports equipment sales, sports participation, sports broadcasting, sport; Full-text; 1995 - present

Consumer/Market Research Databases

Mintel Reports
Product and industry market research reports covering US and International marketplaces.

Research reports; [user guide video]
SimplyAnalytics
Mapping application for developing interactive thematic maps and reports using demographic, business, and marketing data variables. Choose Sign in as a guest or create a personal account in order to save your work.

A web-based mapping application (formerly called SimplyMap) that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data for the United States.; User-generated maps & reports; Most recent census & previous year market data
eMarketer
Provides updated grasp-and-go market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies.

Contains two main segments:; 1. Market research on E-business, E-commerce, and Online Marketing. Each report combines eMarketer's original analysis with aggregated data from leading market research firms, such as IDC, Gartner, Forrester, Yankee Group, government, non-profit and academic sources.; 2. The eStat portion of this database has statistics and graphs on Internet-related topics. Documents in the eStat Database are accessible by Basic and Advanced Search and browse able by subject and data.; Reports and statistics
MarketResearch.com Academic
Provides the full text of lengthy demographic, consumer, lifestyle and industrial product market research reports published by Packaged Facts, Kalorama Information, and Specialists in Business Information.
Statista
Aggregates statistical data on hundreds of international industries from thousands of sources, including market researchers, trade organizations, scientific journals, and government databases.

Location-specific Market Research

BizMiner Academic
Contains industry financial analysis and marketing research reports by industry and size.

Provides startup and small business statistics, such as annual sales and market share; failure rates; entrepreneurial activity rates; startup profit & loss detail and ratios; and detailed small business balance sheets, P&L and ratios.; Research reports; Current