LibGuides: MARKETING RESEARCH GUIDE: Industry Profiles and Market Research

Market Research Resources

Mintel Reports
Product and industry market research reports covering US and International marketplaces.

Research reports; [user guide video]
Mintel Market Sizes (formerly Global Market Navigator)
Provides fast, easy to compare, extractable data on market size, market share and segmentation, along with supporting trend forecasts.

Reports and data; [user guide video]
MarketResearch.com Academic
Provides the full text of lengthy demographic, consumer, lifestyle and industrial product market research reports published by Packaged Facts, Kalorama Information, and Specialists in Business Information.
SimplyAnalytics
Mapping application for developing interactive thematic maps and reports using demographic, business, and marketing data variables. Choose Sign in as a guest or create a personal account in order to save your work.

A web-based mapping application (formerly called SimplyMap) that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data for the United States.; User-generated maps & reports; Most recent census & previous year market data
Passport GMID
Provides key business intelligence on countries, markets, and companies

Provides users with historical statistics and forecasts, analysis of consumers' lifestyles, information sources, brand and company information, plus full-text market analysis.; Analysis & statistical reports; Users are required to read and accept the Terms and Conditions in order to access this resource.
Insider Intelligence
Data, research reports and forecasts for a range of industries, including advertising and marketing, social media, financial services (including fintech), technology, health, automotive, eCommerce and retail.Includes US and international content.

Individual accounts are required.
eMarketer
Provides updated grasp-and-go market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies.

Contains two main segments:; 1. Market research on E-business, E-commerce, and Online Marketing. Each report combines eMarketer's original analysis with aggregated data from leading market research firms, such as IDC, Gartner, Forrester, Yankee Group, government, non-profit and academic sources.; 2. The eStat portion of this database has statistics and graphs on Internet-related topics. Documents in the eStat Database are accessible by Basic and Advanced Search and browse able by subject and data.; Reports and statistics
Business Premium Collection
Provides company, industry, and geopolitical macroeconomic market research from three sources: Hoover's Company Profiles, OxResearch, and Snapshots Series.

Best Resources for Industry Information

IBISWorld
Comprehensive collection of Industry Market Research and Industry Risk Ratings, for the US and select International markets.

Research reports contain trends, statistics and analysis on market size, market share of competitors, and industry growth rates. Performance analysis includes emerging industry trends as well as recent production performance and 5-year forecasts.; Reports; updated every 4 months
BizMiner Academic
Contains industry financial analysis and marketing research reports by industry and size.

Provides startup and small business statistics, such as annual sales and market share; failure rates; entrepreneurial activity rates; startup profit & loss detail and ratios; and detailed small business balance sheets, P&L and ratios.; Research reports; Current
Standard & Poor's Global NetAdvantage
Industry Reports are available under the "Industry Surveys" tab.
First Research
This is a leading industry intelligence database that provides industry profiles with information synthesized from hundreds of sources. Each industry profile is updated quarterly.

Statista Industry Reports
Comprehensive data on markets and industries, including market overviews, revenues, number of employees, as well as the latest information about the state of the industries, trends, and forecasts.

D&B Hoovers
Information on more than 160M businesses, both public and private companies both foreign and domestic. Includes executive contacts, firmographics, SWOT reports, analyst reports and industry reports.
Key Business Ratios and Industry Norms (D&B)
Provides industry ratios and industry norms for over 800 industries on public and private companies.

Search on on SIC and NAICs code and line of business, and download and create reports.

Databases with content for specific industries:

Faulkner Advisory for IT Studies (FAITS)
Follows the events and trends that affect the computer and telecommunications marketplaces.

Full-text technology reports
Music Ally
Provides insight briefings, monthly insight reports, news, marketing reports, trend reports, country profiles, and data on the music industry.
Music ID
Over 60 years of international chart data for popular music recordings.

Data, interactive graphs, some links to full-text articles; 1950 - present
Sports Market Analytics
Focuses on the sporting goods and sports marketing industry

Provides a continuously updated resource featuring market research and industry news covering all facets of the industry: sports equipment sales, sports participation, sports broadcasting, sport; Full-text; 1995 - present
Accounting, Tax & Banking Collection
Global scholarly journals, current news and professional journal articles covering the trends and history influencing important accounting, tax, banking and financial issues.

Citations, abstracts, and full-text; 1971 - present

Boatwright Memorial Library

MARKETING RESEARCH GUIDE: Industry Profiles and Market Research

Industry Classification

Market Research Resources

Best Resources for Industry Information