Market Research
Use the database below to identify consumer trends and preferences, and demographic projections.
- Mintel Reports This link opens in a new windowAccess product and industry market research reports covering US and international marketplaces. (Mintel Group)
For more market research, use the "Industry and Market Research" tab on this guide:
Industry Research
Use these databases to find overall industry information, such as market share, average costs and standard ratios, supply chain and competitor information.
- IBISWorld This link opens in a new windowMarket research reports for different industries in the US and select international markets, as well as state-specific industry reports and company benchmarking reports for more than 5000 companies. Reports include trends, statistics and analysis on market size, market share of competitors, forecasts, and industry growth rates. (IBISWorld)
- Statista This link opens in a new windowSearch for statistics on topics related to business, markets, mass media, technology, and more. The data is compiled from a variety of public and private sources. (Statista)
For more industry information, see the "Industry and Market Research" tab on this guide:
Carrie Ludovico
Carrie Ludovico
Contact:
Business Librarian
(804) 287-6647
Subjects: Accounting, Business, Citing Sources, Copyright & Fair Use, Data & Statistics, Economics, First Year Seminar, Human Resources Management, International Business, Management, Marketing, Nonprofit Studies, Open Access & Faculty Scholarship, OSHER, PPEL, Primary Resources, Reference Sources, Richmond Area , Scholarly Publications, Special Topics
